Art 404 has created a highly conceptual piece that brings into question issues pertinent to digital culture. The sculptural piece is a 1 terabyte external hard drive that has $5 million dollars worth of illegal downloads on it.
The piece created by Art 404 is on display at their gallery in Illinois. This piece is one that stops and makes you think about how relationships with digital and material artifacts differ.
Implications - Consumers are fascinated by issues that pertain directly to their everyday lives. Digital culture is still young and people are grappling with issues that do not have a precedent. Companies should take this need to understand contemporary culture and create a marketing strategy based around it.