The AriZona Fruit Snacks Come in Two Flavor Options
Michael Hemsworth — December 15, 2020 — Marketing
References: drinkarizona & drugstorenews
The AriZona fruit snacks have been unveiled as a new product from the beverage brand that will provide consumers with a way to enjoy their favorite flavors in an alternative manner. The snacks come in two flavor options including Green Tea and Arnold Palmer, which avid fans of the brand are sure to recognize as some of its signature refreshments. The snacks are made with real fruit in the mix that have been expertly mixed to achieve the above-mentioned flavors and are just 100 calories per serving.
The AriZona fruit snacks are being launched now nationwide to grocery stores, delis, convenience stores and bodegas alike to offer consumers an alternative option to pick up when searching the snack aisle for new varieties.
The AriZona fruit snacks are being launched now nationwide to grocery stores, delis, convenience stores and bodegas alike to offer consumers an alternative option to pick up when searching the snack aisle for new varieties.
Trend Themes
1. Fruit Snack Boom - The introduction of fruit snacks by a beverage brand represents a trend of companies expanding beyond their traditional product categories to meet consumers' demand for more snack options.
2. Cross-category Flavors - The AriZona fruit snacks' flavors draw on the brand's signature refreshments and demonstrate a trend of companies experimenting with cross-category flavor combinations for their snacks.
3. Healthy Snacking - At only 100 calories per serving and made with real fruit, the AriZona fruit snacks tap into a trend of consumers seeking healthier snacking alternatives.
Industry Implications
1. Beverage - Beverage companies can explore opportunities to expand their product lines into the snack category, using their brand recognition to attract consumers looking for familiar flavors and ingredients.
2. Snack - Snack companies can differentiate themselves by experimenting with new flavor combinations, drawing inspiration from other food and beverage categories to create unique snacking experiences for consumers.
3. Convenience Store - Convenience stores can take advantage of the healthy snacking trend by stocking up on more nutritious snack options, like the AriZona fruit snacks, to attract health-conscious consumers.
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