Google is finally ready to share its mobile augmented reality framework thanks to the public release of it ARCore 1.0. The developer toolkit will give users the ability to develop and publish Android apps that take advantage of the toolkit to meld the virtual and real world. Google has of course already partnered with big-name brands to take advantage of the new platform, including Snapchat and Porsche. Snapchat will be providing an AR 'portal' that will take users inside FC Barcelona's Camp Nou stadium, while Porsche will give the users the ability to explore the Mission E Concept in a 3D space.
ARCore 1.0 is currently compatible with 13 devices, although only a few are common consumer phones. The current models that support ARCore 1.0 include Google's Pixel phones, Samsung's Galaxy S7/S8/Note 8 lines, LG's V30, ASUS' Zenfone AR and the OnePlus 5. Google is also tteaming up with other brands, including Huawei, Motorola, Nokia, Sony, Vivo and ZTE to bring ARCore 1.0 to its handheld devices.
Image Credit: Google
What Makes This Trend Stand Out
- Mobile Augmented Reality
- Opportunity for businesses to develop innovative mobile apps that merge virtual and real-world experiences using ARCore 1.0 toolkit.
- AR Brand Partnerships
- Collaboration opportunities for businesses to partner with big-name brands, like Snapchat and Porsche, to create unique AR experiences using ARCore 1.0.
- Expanding Device Compatibility
- Potential for businesses to reach a wider consumer base by leveraging the growing list of compatible devices with ARCore 1.0, including popular smartphone brands.
Sectors Adopting This
- Mobile App Development
- Disruptive innovation opportunities in developing mobile apps that utilize ARCore 1.0 to provide immersive AR experiences for users.
- Brand Marketing and Advertising
- Disruptive innovation opportunities in partnering with brands to create engaging AR campaigns and experiences using ARCore 1.0.
- Smartphone Manufacturing
- Disruptive innovation opportunities in integrating ARCore 1.0 into smartphone devices to enhance user experiences and differentiate from competitors.
