Most consumers are familiar with the stressful experience of forgetting one of the multiple passwords that's expected to be remembered, and Apple uses this common experience to its advantage for its latest iPhone X ad spot titled 'Memory.'
The ad opens as a large crowd watches in horror as a man on staged is tasked with recalling the banking password he set that morning. The band stops playing and audience members faint as the man struggles to come up with an answer. The ad closes with the man realizing Apple's iPhone X features facial recognition technology and the words "Your Face is Your Password" appear on the screen.
Both humorous and relatable, this ad aims to spotlight the convenient features on the new device.