Most consumers are familiar with the stressful experience of forgetting one of the multiple passwords that's expected to be remembered, and Apple uses this common experience to its advantage for its latest iPhone X ad spot titled 'Memory.'
The ad opens as a large crowd watches in horror as a man on staged is tasked with recalling the banking password he set that morning. The band stops playing and audience members faint as the man struggles to come up with an answer. The ad closes with the man realizing Apple's iPhone X features facial recognition technology and the words "Your Face is Your Password" appear on the screen.
Both humorous and relatable, this ad aims to spotlight the convenient features on the new device.
Humorous Password-Remembering Phone Ads
More Stats +/-
Portioned Indulgence Dessert Yogurts
Tech-Focused Back-to-School Pop-Ups
Snow Cone-Flavored Pickles
Apple Cinnamon Bean Dips
Free Teacher-Assisting Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.