Apple's iPhone X Ad Promotes the Phone's Technology
Ellen Smith — July 19, 2018 — Marketing
Most consumers are familiar with the stressful experience of forgetting one of the multiple passwords that's expected to be remembered, and Apple uses this common experience to its advantage for its latest iPhone X ad spot titled 'Memory.'
The ad opens as a large crowd watches in horror as a man on staged is tasked with recalling the banking password he set that morning. The band stops playing and audience members faint as the man struggles to come up with an answer. The ad closes with the man realizing Apple's iPhone X features facial recognition technology and the words "Your Face is Your Password" appear on the screen.
Both humorous and relatable, this ad aims to spotlight the convenient features on the new device.
The ad opens as a large crowd watches in horror as a man on staged is tasked with recalling the banking password he set that morning. The band stops playing and audience members faint as the man struggles to come up with an answer. The ad closes with the man realizing Apple's iPhone X features facial recognition technology and the words "Your Face is Your Password" appear on the screen.
Both humorous and relatable, this ad aims to spotlight the convenient features on the new device.
Trend Themes
1. Facial Recognition Technology - The advancement of facial recognition technology presents disruptive innovation opportunities in security, authentication, and personalization sectors.
2. Passwordless Authentication - The need for passwordless authentication solutions creates opportunities for innovative technologies to enhance user experiences and enhance security measures.
3. Humorous Advertisements - Humorous advertisements that utilize common everyday experiences can effectively engage consumers and build brand recognition.
Industry Implications
1. Technology and Security - The technology and security industry can capitalize on the disruptive innovation opportunities presented by the advancements in facial recognition technology.
2. Mobile Devices and Authentication - The mobile device and authentication industry can explore disruptive innovation opportunities in developing passwordless authentication solutions.
3. Advertising and Branding - The advertising and branding industry can leverage the power of humor and relatability to create engaging ad campaigns that effectively promote products or services.
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