One look at Apple’s balance sheet and you quickly realize what a massive firm it’s become. This infographic looks at Apple’s massive revenues and breaks down where the company spends its money.
The infographic comes from David Sawers of Master-Business-Administration.com. Last year, Apple broke its own earning records going from $108 billion in net sales in 2011 to over $156 billion in 2012. Where did the company put the money?
In 2011, more of the operating costs went towards R&D, with a smaller percentage going to selling, general and administrative costs. However, by 2012 those figures had flipped. They also spent 94% more in 2012 than 2011 on data centers.
It’s interesting to note that Apple reported record earnings in 2012, yet the stock went down upon the news being released.