Apple Business Essentials is being launched by the tech brand as a new service for small businesses that will enable them to stay connected, while also keeping their spending lean. Priced starting at $2.99 per month, the service offers access to 2TB of iCloud storage space and the all-new AppleCare+ for Apple Business Essentials, depending on the options chosen. The service will enable businesses to stay agile when it comes to communication and allow team members to intuitively access what they need from anywhere.
Vice President of Enterprise and Education Marketing Susan Prescott spoke on Apple Business Essentials saying, "Apple has a deep and decades-long commitment to helping small businesses thrive. From dedicated business teams in our stores to the App Store Small Business Program, our goal is to help each company grow, compete, and succeed. We look forward to bringing Apple Business Essentials to even more small businesses to simplify device management, storage, support, and repairs. Using this new service leads to invaluable time savings for customers — including those without dedicated IT staff — that they can invest back into their business."
Key Themes Behind This Trend
- Subscription-based Business Solutions
- Subscriptions that cater to the needs of small businesses for efficient device management, storage, support, and repairs are becoming more essential.
- Remote Work Enablement
- The need for remote collaborations prompts technology brands to offer services that allow team members to access needed information from anywhere.
- Affordable Cloud Storage
- The increasing demand for cloud storage among small businesses is being met with more affordable solutions.
Where This Applies
- Technology
- Companies offering technology solutions for small businesses are more likely to disrupt the market with subscription services tailored to the needs of these companies.
- Cloud Storage
- Cloud storage providers could capitalize on the need for small business cloud storage by offering more comprehensive plans at affordable prices.
- Small Business Services
- More companies that offer services tailored to small businesses need to focus on providing affordable and useful subscription-based services.
