Designed to be the perfect alcoholic beverage to drink all summer, Anyday Rose is an exciting new take on the classic delicate pink drink.
Replacing the wine glass with a new aluminium facade, the can has a mixture of California-crafted wine and West Coast apples that are made with Citra and Cascade hops. The final result is a one-of-a-kind, cider rose that has an alcohol content of 6.9 percent. Allowing consumers to have single servings at a time, the vessel is great for the beach or by the pool -- with eight cans equaling two full bottles of rose.
The new Anyday Rose is available online and at certain retailers now, being sold in either packs of eight, 24 or 96.
Why This Trend Is Growing
- Alcohol Cans
- The rise of alcoholic beverages in cans creates an opportunity for companies to introduce innovative packaging designs like Anyday Rose cans.
- Craft Ciders
- West Coast apples mixed with Citra and Cascade hops create a unique, craft cider taste in Anyday Rose that could be applied in the development of other innovative beverages.
- Single-serve Alcoholic Beverages
- Anyday Rose’s single-serving cans are perfect for on-the-go consumption and could spark the development of more single-serving options.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry can utilize the can packaging trend by investing in unique designs to attract customers.
- Craft Cider
- Craft cider makers can experiment with flavor combinations, such as Apple, Citra, and Cascade hops in their drinks, to create an innovative taste experience.
- Retail
- Retailers can capitalize on the rise of single-serving alcoholic beverages by introducing more convenient and easy-to-carry options for customers like Anyday Rose cans.
