It seems as though McDonald's rejection of the McWhopper was for good reason as the restaurant chain has released a new anti-hunger Peace Day video.
The short, 30-second spot explains how war often leads to food scarcity and subsequently hunger. McDonald's also makes clear that war creates refugees, which is at its highest number since World War II. McDonald's has found an ingenious way to better connect Peace Day to its products, while addressing significant global issues. The ad ends by asking viewers to donate to the World Food Programme.
The ad spot is incredibly timely as the refugee crisis continues to grow. The one-day campaign will be made available throughout the brand's social media sites across the world. Other companies, including Burger King, Google and MasterCard have shown solidarity in this Peace Day effort.
McDonald's Uses Peace Day to Send an Anti-Hunger Message
Christopher Magsambol — September 23, 2015 — Marketing