Tree Planting-Ready Fleeces

MEC Recently Released its 2021 'Anniversary Cornice Jacket'

MEC has just released this year's 'Anniversary Cornice Jacket' with a few tweaks and updates. In 1993, Mountain Equipment Co-op (MEC) released its original 'Cornice' fleece, which has remained a fan favorite amongst tree-planters and avid outdoorsy folks. The fleece was re-released in 2021 with a few updates, including 100% recycled fabric and Bluesign approved materials.

The fleece comes completed with underarm vents, taffeta overlays in high-wear spots, a wind-proof collar, velcro cuffs, and an adjustable cord hem. The 'Cornice' is a suitable underlayer for a cold winter night or as a jacket for a brisk summer evening. The 'Cornice' fleece comes in a Regal Purple or Black in women's sizes, as well as in a Blue Spruce or Black in men's sizes. The product retails for CAD 109.95.

Sustainable Fashion
MEC's use of recycled fabric and Bluesign approved materials offers opportunities for eco-friendly and sustainable fashion.
Outdoor Apparel
Updates on the 'Cornice' fleece suggest continual innovation opportunities in the outdoor apparel industry.
Eco-friendly Products
MEC's commitment to using recycled fabric and eco-friendly materials may drive innovation towards creating more eco-friendly products.

Industries Being Reshaped

Fashion
The fashion industry can take advantage of MEC's use of sustainable materials to create more eco-conscious fashion products.
Outdoor Apparel
MEC's Anniversary Cornice Jacket can disrupt the outdoor apparel industry by offering new features while sticking to an iconic design.
Sustainability
MEC's use of recycled fabric and Bluesign approved materials is an opportunity to disrupt industries and encourage more eco-friendly manufacturing processes.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 18%
Freshness 10%