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Agency Animal Invites Artists to Get Creative with its Brand

 - Mar 12, 2014
References: weareanimal.co & designtaxi
Taking a creative leap of faith, an agency titled Animal hired a variety of artists to collaborate on a project to make animal logos for the brand. The result was a very meta take on how the word animal can be personified through the use of visuals.

For example, Erik Svetoft decided to use a transparent camel to showcase its insides. However, instead of showing a hodgepodge of guts and gore, the artist creatively spelt out the word "animal" with the camel's digestive tract. It may sound gross, but the tasteful and cartoonish execution makes the design G-rated. Other animal logos include an extremely long and flexible bear creeping through the forest and a snake-pig hybrid that flies. The only guideline was that the logo must be kept in its original shape, hence the out-of-the-box results!