There are countless companies that profess fair trade practices, but Anima Munid Apothecary separates itself from the rest thanks to its proximity to the people at hand. The company sources all the ingredients in its ancient herbal products from indigenous people throughout Central and South America, and it's dedicated to doing so ethically because its founder is herself a native of Costa Rica.
Anima Mundi Apothecary relies on ancient wisdom for its formulations. The company's elixirs, flower essences, superfoods, and tonics are all informed by the learnings that the founder, Adriana Ayales, gathered while studying the healing traditions of the people of Central and South America. As such, the company places an immense amount of importance on working with native people and small farmers from the rainforest in putting its products together.
What's Driving This Trend
- Fair Trade Practices
- Anima Munid Apothecary separates itself from the rest thanks to its proximity to the people at hand.
- Ancient Herbal Formulations
- Anima Mundi Apothecary relies on ancient wisdom for its formulations.
- Collaboration with Indigenous People
- The company places an immense amount of importance on working with native people and small farmers from the rainforest in putting its products together.
Who This Affects Most
- Wellness
- Anima Mundi Apothecary's use of ancient herbal formulations offers an opportunity for disruptive innovation in the wellness industry.
- Beauty
- The company's flower essences and superfoods could disrupt the beauty industry through the use of natural ingredients.
- Sustainability
- Anima Mundi Apothecary's dedication to ethical and fair trade practices provides an opportunity for disruption in the sustainability industry.
