Canadian natural skincare brand Province Apothecary is making available a very special plant medicine book to curious minds. If it doesn't capture you with its title and subject matter, 'Medicines to Help Us' will definitely entice you with its illustrated cover. The book is based on Métis artist Christi Belcourt’s painting by the same name and it contains "centuries-old healing traditions of Métis women."
Alongside the information that is made available to the public through the generosity of Indigenous communities, the plant medicine book features twenty-seven gallery-quality prints. The publication also spotlights "contributions from Métis Elders Rose Richardson and Olive Whitford, as well as key Michif phrases and terminology."
100% of the proceeds from this book is going to The Native Women's Resource Centre of Toronto.
Image Credit: Province Apothecary
Key Themes Behind This Trend
- Plant-based Medicine
- The use of plants for medicinal purposes is becoming increasingly popular, and companies can tap into this trend by exploring natural ways to improve health.
- Indigenous Knowledge
- There is a growing interest in traditional Indigenous knowledge and practices, creating an opportunity for businesses to learn and collaborate with Indigenous communities.
- Sustainable Gift Giving
- Consumers are seeking out sustainable and meaningful gifts, creating an opportunity for companies to offer unique products that give back to communities and organizations in need.
Where This Applies
- Natural Skincare
- Natural skincare companies can explore incorporating plant-based medicinal ingredients into their products, while promoting sustainability and cultural appreciation.
- Publishing
- Publishers can create and promote books that showcase traditional Indigenous knowledge, while working with Indigenous authors and communities to ensure accurate representation and cultural sensitivity.
- Non-profit
- Non-profit organizations can partner with Indigenous communities and businesses to support initiatives that promote cultural preservation and sustainable practices.
