Flavorful Tea Blends

DAVIDsTEA Launches Manoomin Apple Pie in Celebration of Culture and Community

'Manoomin Apple Pie' is the newest blend from DAVIDsTEA, crafted in collaboration with Indigenous-owned Tea Horse, and it’s everything cozy season dreams are made of. Launched April 3, this herbal tea is a warm hug in a cup -- layering the comforting flavor of freshly baked apple pie with roasted wild rice (manoomin), cinnamon, clove, and nutmeg.

Rooted in a family recipe passed down through generations, this caffeine-free blend is a story of connection, heritage, and shared values. The launch continues DAVIDsTEA’s growing partnership with Tea Horse, co-founded by Anishinaabe ikwe Denise Atkinson, and honors Indigenous traditions while celebrating sustainability and craftsmanship.

As part of a limited-edition capsule, 10% of proceeds from the collection -- including 'Manoomin Maple' and the beautifully illustrated Nordic Mug by artist Emily Kewageshig -- will support the Native Women’s Association of Canada.

Image Credit: DAVIDsTEA

Cultural Preservation Through Ingredients
Blending traditional ingredients with modern flavors offers a unique opportunity to preserve cultural heritage in the culinary world.
Collaborative Artisanal Partnerships
Cross-cultural collaborations between brands and local artisans can enhance product authenticity and introduce new cultural elements to mainstream markets.
Limited-edition Products with Purpose
Launching limited-edition items that support social causes and tell stories can engage conscious consumers and build brand loyalty.

Who This Affects Most

Specialty Tea
The specialty tea market is ripe for innovation with unique flavors that celebrate cultural narratives and traditional craftsmanship.
Sustainable Food and Beverage
Exploring sustainable and culturally significant ingredients can redefine value propositions in the food and beverage industry.
Socially Conscious Retail
Retail segments that focus on social impact through product sales are tapping into a growing consumer desire for purpose-driven purchases.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 51%
Freshness 45%