When it comes to ultra lucrative Super Bowl ad spots, only the best commercials make the cut, which is why it's no surprise that Rovio’s smash mega-hit app game has scored a slot with this Angry Birds Super Bowl trailer.
The ad succeeds on a few different levels simultaneously by combining slick visuals with an engaging and comedic story, but also makes use of an interactive element to make sure it hits a wide target audience. To achieve this, the Angry Birds Super Bowl trailer will come embedded with a secret code that viewers can use to unlock a hidden level in the original Angry Birds game. Set to be released in March, Angry Birds is sure to be as successful as its predecessor with such a fantastic marketing strategy backing it up.
This Angry Birds Super Bowl Trailer Is Comedically Brilliant
References: rovio & superbowl-commercials.org