Amazon's Holiday Ad Features Singing Boxes
Ellen Smith — November 2, 2018 — Marketing
References: luckygenerals & adweek
The start of November typically marks an appropriate time for retail brands to release its winter campaigns and Amazon's holiday ad dubbed 'Get the world smiling' is ensuring consumers everywhere are getting into the holiday season.
The playful ad begins with Amazon's smiling face logo stretching into a mouth and singing a catchy seasonal tune. As the ad continues, more happy boxes are sent around the world, exciting children and adults alike. The ad is filled with plenty of holiday tropes, like reindeer, colorful lights, gingerbread houses and more.
The cheery and festive ad spot reminds consumers of Amazon's reliable delivery model, encouraging people to order their holiday gifts early and through the iconic delivery service.
The playful ad begins with Amazon's smiling face logo stretching into a mouth and singing a catchy seasonal tune. As the ad continues, more happy boxes are sent around the world, exciting children and adults alike. The ad is filled with plenty of holiday tropes, like reindeer, colorful lights, gingerbread houses and more.
The cheery and festive ad spot reminds consumers of Amazon's reliable delivery model, encouraging people to order their holiday gifts early and through the iconic delivery service.
Trend Themes
1. Holiday Ad Campaigns - Opportunity for brands to create festive and engaging advertisements during the holiday season.
2. Playful Branding - Using creative and fun elements in advertisements to captivate and excite consumers.
3. Early Holiday Shopping - Encouraging customers to start shopping early for holiday gifts to ensure timely delivery.
Industry Implications
1. Retail - Retailers can leverage holiday ad campaigns to attract customers and promote their products.
2. Advertising - Opportunities for advertising agencies to create memorable and joyful ad campaigns for brands.
3. Logistics/delivery - Enhancing delivery services to handle increased holiday shopping demands and ensure prompt delivery.
0.8
Score
Popularity
Activity
Freshness
