The Alpro Greek Style with Granola is a Satisfying Snack
Michael Hemsworth — September 17, 2019 — Marketing
References: alpro & conveniencestore
The increasing number of consumers who practice plant-based diets is leading to a rising demand for satisfying snack options free from animal ingredients, which is being addressed with new products like the Alpro Greek Style with Granola.
The product consists of a plant-based yogurt that is high in plant protein, while also low in saturated fat and sugars to make it a healthful snack alternative to conventional yogurts. The yogurt is mixed with an oven-baked granola that enhances the satisfying nature of the snack to ensure the consumer can stave off hunger between meals.
Marketing Director at Alpro UK & Ireland David Jiscoot addressed the inspiration behind the Alpro Greek Style with Granola saying, "Research shows that 40% of food-to-go shoppers want to see healthier choices [Mintel, 2017] when they are out and about and with demand for plant-based at an all-time high, it’s increasingly valuable for these types of products to have visibility at multiple touchpoints in-store. When you also consider the popularity of our plant-based alternative to yogurt range in the UK, it’s clear that now is the right time for retailers to capitalize on this growth via impulse sales too.”
The product consists of a plant-based yogurt that is high in plant protein, while also low in saturated fat and sugars to make it a healthful snack alternative to conventional yogurts. The yogurt is mixed with an oven-baked granola that enhances the satisfying nature of the snack to ensure the consumer can stave off hunger between meals.
Marketing Director at Alpro UK & Ireland David Jiscoot addressed the inspiration behind the Alpro Greek Style with Granola saying, "Research shows that 40% of food-to-go shoppers want to see healthier choices [Mintel, 2017] when they are out and about and with demand for plant-based at an all-time high, it’s increasingly valuable for these types of products to have visibility at multiple touchpoints in-store. When you also consider the popularity of our plant-based alternative to yogurt range in the UK, it’s clear that now is the right time for retailers to capitalize on this growth via impulse sales too.”
Trend Themes
1. Growing Demand for Plant-based Snacks - The increasing number of consumers practicing plant-based diets is creating a demand for satisfying snack options, presenting an opportunity for companies to develop innovative plant-based snacks.
2. Health-conscious Snacking - Consumers seeking healthful snack alternatives are driving a demand for low-fat, low-sugar options like Alpro Greek Style with Granola, presenting an opportunity for companies to create nutritious, satisfying snacks.
3. Impulse Sales for Plant-based Products - With the popularity of plant-based alternatives to yogurt on the rise, retailers can capitalize on the growth by offering these products as impulse purchases, creating opportunities for increased sales.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry has the opportunity to develop new, innovative snack options like the Alpro Greek Style with Granola to cater to the growing demand for plant-based products.
2. Health Food Industry - The health food industry can capitalize on the trend of health-conscious snacking by creating and promoting low-fat, low-sugar snack options that still provide satisfying and flavorful experiences.
3. Retail Industry - Retailers can tap into the popularity of plant-based alternatives to yogurt by strategically placing these products for impulse sales, thus increasing their revenue and catering to the growing demand for plant-based foods.
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