In order to offer consumers a safer alternative to conventional food coloring products, J.R. Watkins launched a new line of all-natural food coloring. The four-piece kit boasts basic colors that are made entirely from vegetable juices and spices like beets, the superfood spirulina algae and turmeric. Naturally, the colorings do not contain any artificial dyes and empower at-home bakers to create flavorful, colorful creations without unnatural dyes that may be concerning to their family's health.
Big-name food companies are now taking steps to remove artificial flavors, preservatives and colors from their products, especially as many conscious consumers are demanding so.
J.R. Watkins is a 148-year-old company that has made a name for itself by celebrating the use of natural ingredients in its personal care and cooking products, which is now more important to consumers than ever.