Watkins Orange and Aromatic Bitters are made with premium fruits and spices and without artificial colors or flavors. While the Orange Bitters share the sweetness of zesty citrus fruits with warming clove and cardamom, the Aromatic Bitters from the brand combines ingredients like tart cherries, hibiscus flowers, vanilla beans and quassia bark.
At the same time many people are investing time in the kitchen, adults are not only becoming home cocktail enthusiasts but also perfecting their mixology skills. Now, these bitters made with natural ingredients speak to consumers who want to share drinks that are non-GMO, free from dyes and made without added MSG, artificial ingredients and high fructose corn syrup.
Created for home cocktail and mocktail enthusiasts, the bottles are a welcome addition to any home bar.
What Makes This Trend Stand Out
- Natural Cocktail Ingredients
- There is an opportunity to disrupt the cocktail market with natural ingredients in order to meet the rising demand for non-GMO, dye-free and artificial ingredient-free products.
- Premium Aromatic Bitters
- There is an opportunity to disrupt the bitters market by creating premium products made with high-quality, natural ingredients to appeal to consumers' desire for luxury in their cocktail experience.
- Home Mixology Trend
- There is an opportunity to disrupt the beverage industry by catering to the home mixology trend and providing products that are specifically designed for use in cocktails and mocktails at home.
Sectors Adopting This
- Alcohol and Beverage
- The alcohol and beverage industry could benefit from creating natural and premium products to meet the demand for cleaner cocktail ingredients.
- Home Goods
- The home goods industry has an opportunity to create products specifically designed for the home mixologist, such as bitters and mixers.
- Health and Wellness
- The health and wellness industry could benefit from creating cocktail ingredients that cater to consumers who are looking for non-GMO, dye-free and artificial ingredient-free products.
