Migros ice cream was invented in the 70s, but now the company is looking for a branding upgrade and relaunch, which is where Allink came in. The branding agency decided to go with a toned-down look for the packaging, steering away from the previous designs and trying to keep things simple.
The ice cream comes in a rectangular, boxed shape, reminiscent of treats from the 70s, which of course is when this dessert was invented. Allink went with a colorful aesthetic, placing pictures of the ice cream against a bright yellow or blue background. The ice cream can then be seen front and center, out of the package will hopefully tempt consumers into trying out the Migros brand.
Reduced Design Packaging
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