Seattle-based MOD Pizza recently partnered with the creative agency Observatory and Best Buddies International -- a nonprofit that helps to fosters leadership and bring together individuals with intellectual and developmental disabilities (IDD) -- to launch the new inclusive book titled 'All Pizzas Welcome.'
The book features the poetry of Andrea Gibson in addition to stories from MOD Pizza's 'MOD Squad' of differently-abled individuals. Promoting the book launch is the 'Our World' Campaign which features people of varying abilities discussing the need for inclusivity and by sharing the personal stories of these individuals, MOD hopes to destigmatize disability. The pizza brand is already a leader in inclusivity having created a work culture of integrated and diverse employees.
Image Credit: MOD Pizza, Observatory
Why This Trend Is Growing
- Inclusive Branding
- Brands are making a conscious effort to create inclusive campaigns and messaging that cater to people of different backgrounds.
- Collaborative Marketing
- Collaborative marketing initiatives provide brands with the opportunity to partner with non-profits and charitable organizations to support worthwhile causes.
- Diversity and Inclusion in the Workplace
- Companies are investing in creating diverse and inclusive workplaces where employees of different backgrounds and abilities can thrive.
Industries Being Reshaped
- Food and Beverage
- Food and beverage brands are actively exploring ways to create campaigns that appeal to a diverse customer base.
- Non-profit
- Non-profits that focus on disability advocacy and support are increasingly partnering with brands to bring attention to their cause.
- Human Resources
- HR professionals are leading the charge in creating diverse workplaces where all employees feel included and valued.
