Gucci might sound like the name of a science fiction creature, but the brand itself doesn't have much of a history with the genre, which makes its alien Instagram campaign all the more bizarrely charming. As part of the run up to the haute couture brand's Fall/Winter 2017 line, Gucci has released several weird Instagram videos that feature alien characters reading lines with a producer behind the camera.
In the videos, of which there are currently nine, the alien model stands in front of a green screen while a stage hand slates for the camera. A producer and the alien model then read corny, cliche dialogue with sci-fi inspiration (e.g., "We're heading straight into the uncharted zone! These readings aren't making any sense!"). Some of the various aliens, robots, and androids wear Gucci attire, while others wear no clothes whatsoever.