Artist Timothy Goodman Designed the Private Brand ALDI Wine Collection

 - Jan 18, 2018
References: aldi.us & thedieline
Artist, designer and illustrator Timothy Goodman worked with discount supermarket chain ALDI on the packaging for its limited-edition private brand ALDI wine range.

As Goodman is an creator who is known for his distinctive text murals, the wine labels show off the artist's style for the three award-winning ALDI private brand wines: a Chardonnay, a Cabernet Sauvignon and a Red Wine Blend.

Upon closely inspecting each of the varietals under the William Wright private brand, consumers will see that the details on the design share the story of each wine, including notes on its origin story, flavor and more; the Red Wine Blend for example calls out notes of cherries, red grapes and plums and berries, as well as vanilla and places like Monterey and California.