The Air France Campaign Reveals a Wonderland in the Sky
Armida Ascano — December 30, 2010 — Marketing
References: adsoftheworld & adsoftheworld
The Air France campaign by Ilde CS shows a creative, yet simple concept that is whimsical and dreamy. In order to encourage tourism to France, the Air France campaign uses the element of fantasy to paint a picture of escape.
The Air France campaign places some of France's largest and most exciting tourist attractions in the sky, emphasizing both the destination and the trip. Personally, I wouldn't need much convincing to travel to France.
Implications - Creative and visually attention grabbing advertising is a great way for businesses to promote their products. Consumers are drawn toward unique products and concepts, so it would be wise for a company to separate itself from its competitors by providing buyers with memorable images.
The Air France campaign places some of France's largest and most exciting tourist attractions in the sky, emphasizing both the destination and the trip. Personally, I wouldn't need much convincing to travel to France.
Implications - Creative and visually attention grabbing advertising is a great way for businesses to promote their products. Consumers are drawn toward unique products and concepts, so it would be wise for a company to separate itself from its competitors by providing buyers with memorable images.
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