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The Air France Campaign Reveals a Wonderland in the Sky

 - Dec 30, 2010   Updated: Aug 22 2011
References: adsoftheworld & adsoftheworld
The Air France campaign by Ilde CS shows a creative, yet simple concept that is whimsical and dreamy. In order to encourage tourism to France, the Air France campaign uses the element of fantasy to paint a picture of escape.

The Air France campaign places some of France's largest and most exciting tourist attractions in the sky, emphasizing both the destination and the trip. Personally, I wouldn't need much convincing to travel to France.

Implications - Creative and visually attention grabbing advertising is a great way for businesses to promote their products. Consumers are drawn toward unique products and concepts, so it would be wise for a company to separate itself from its competitors by providing buyers with memorable images.