The Air France campaign by Ilde CS shows a creative, yet simple concept that is whimsical and dreamy. In order to encourage tourism to France, the Air France campaign uses the element of fantasy to paint a picture of escape.
The Air France campaign places some of France's largest and most exciting tourist attractions in the sky, emphasizing both the destination and the trip. Personally, I wouldn't need much convincing to travel to France.
Implications - Creative and visually attention grabbing advertising is a great way for businesses to promote their products. Consumers are drawn toward unique products and concepts, so it would be wise for a company to separate itself from its competitors by providing buyers with memorable images.
Cloudy Castle Ads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Soaring Fashion Photography
Cloud Ladder Artworks
Art Installations for Jumpers
Frolicking Linen Photography
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.