The Agyness Deyn NAAG magazine is a collaboration of the punky model with her friend Fiona Byrne, who is editor in chief of the online publication. Deyn herself is playing creative director for NAAG.
The Agyness Deyn NAAG magazine is a well-rounded online resource of fashion, beauty, culture and New York hot spots. They've also already produced a sweaty editorial shoot (some of the photos are in the featured gallery) dubbed "Work it Out."
Implications - Celebrity endorsements in advertising and branding are an efficient way for companies to gain new customers, as a recognizable face attracts buyers to products they may have previously been unfamiliar with. Consumers are more willing to trust icons and figures they believe to be experts of a certain market, and will therefor be more willing to show interest in a good or service that is endorsed by a professional of that field.