Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Agyness Deyn NAAG Online Magazine is Launched
The Agyness Deyn NAAG magazine is a collaboration of the punky model with her friend Fiona Byrne, who is editor in chief of the online publication. Deyn herself is playing creative director for NAAG.
The Agyness Deyn NAAG magazine is a well-rounded online resource of fashion, beauty, culture and New York hot spots. They've also already produced a sweaty editorial shoot (some of the photos are in the featured gallery) dubbed "Work it Out."
Implications - Celebrity endorsements in advertising and branding are an efficient way for companies to gain new customers, as a recognizable face attracts buyers to products they may have previously been unfamiliar with. Consumers are more willing to trust icons and figures they believe to be experts of a certain market, and will therefor be more willing to show interest in a good or service that is endorsed by a professional of that field.
The Agyness Deyn NAAG magazine is a well-rounded online resource of fashion, beauty, culture and New York hot spots. They've also already produced a sweaty editorial shoot (some of the photos are in the featured gallery) dubbed "Work it Out."
Implications - Celebrity endorsements in advertising and branding are an efficient way for companies to gain new customers, as a recognizable face attracts buyers to products they may have previously been unfamiliar with. Consumers are more willing to trust icons and figures they believe to be experts of a certain market, and will therefor be more willing to show interest in a good or service that is endorsed by a professional of that field.
