At combination Baskin-Robbins and Dunkin' stores nationwide, consumers will now be able to find an indulgent new Affogato dessert on the menu. The Italian coffee-based dessert features a scoop of vanilla ice cream from Baskin-Robbins that's drowned in a shot of bold, smooth Dunkin' espresso.
Although the classic Affogato is prepared with a base of vanilla ice cream, Baskin-Robbins is inviting customers to get creative with an ice cream flavor of their choice.
To kick off the launch of this combination dessert, Dunkin’ and Baskin-Robbins are teaming up to host a pop-up speakeasy in Chicago that will require a special password for entry—"Gotta Affogato." At the event, guests will be able to enjoy signature Dunkin’ and Baskin-Robbins cocktails, such as the vodka-based Dunkin Inspired Espresso Martini.
Key Themes Behind This Trend
- Customized Affogato Desserts
- There is an opportunity for ice cream shops and coffee shops to offer customized Affogato desserts by using different ice cream flavors and coffee shots for a unique experience.
- Collaborative Limited Edition Items
- Collaborations between well-known brands, such as Dunkin' and Baskin-Robbins, can create limited edition items that generate buzz and attract more customers.
- Pop-up Events
- Hosting pop-up events that require special passwords or secret codes can create a sense of exclusivity and increase customer engagement, leading to potential sales growth.
Where This Applies
- Ice Cream Shops
- Ice cream shops can explore collaborations with coffee shops to create unique Affogato desserts that cater to the evolving tastes of customers.
- Coffee Shops
- Coffee shops can expand their dessert menu by introducing Affogato desserts, using different ice cream flavors and creating collaborations with ice cream shops.
- Event Planning
- Event planners can partner with brands to create engaging pop-up events that require a unique password or secret code for entry, attracting audiences and building brand awareness.
