The Acura Instagram Account Lets Buyers Personalize Their Own Vehicle
Justin Lam — December 14, 2018 — Marketing
Plenty of automakers let customers personalize their vehicles online, but the Acura Instagram account is the first to let buyers customize their cars via Instagram Stories. Teaming up with top Instagram influencers and artists, the Acura Instagram account recently released a unique sticker pack that includes wheels, accessories and A-Spec packaging for the automaker's 2019 ILX sports sedan. Some of the influencers and artists featured in the sticker pack include Pablo Rochat, Sean Charmtz, Lucy Turnbull, and Dieselraptor.
According to Acura social media manager Jessica Fini, this initiative on the Acura Instagram account is meant to capture more Millennial buyers. This focus eventually lead to the sticker pack and interactive feature, as a means of leveraging social media platforms to form an association with the brand.
According to Acura social media manager Jessica Fini, this initiative on the Acura Instagram account is meant to capture more Millennial buyers. This focus eventually lead to the sticker pack and interactive feature, as a means of leveraging social media platforms to form an association with the brand.
Trend Themes
1. Personalized Car Customization - Opportunity for other automakers to explore interactive social media features for buyers to customize their own vehicles.
2. Collaboration with Social Media Influencers - Opportunity for brands to partner with popular influencers on social media platforms to create unique and engaging experiences for customers.
3. Targeting Millennial Buyers - Opportunity for businesses to develop marketing strategies that specifically cater to the preferences and purchasing behaviors of Millennials.
Industry Implications
1. Automotive - Opportunity for automotive companies to integrate social media platforms into their marketing and sales strategies to engage and attract customers.
2. Social Media Marketing - Opportunity for social media marketing agencies to offer personalized and interactive features to help brands leverage their platforms for customer engagement.
3. Branding and Advertising - Opportunity for branding and advertising agencies to explore innovative ways to connect brands with Millennials through interactive social media experiences.
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