Intuitive Wearable Health Monitors

The adidas Fit Smart Activity Wristband Tracks Diagnostics

Modern athletic consumers are more focused on making their physical endeavors more efficient than ever by incorporating accessories like the adidas Fit Smart activity wristband.

Working like a mini digital coach on your wrist, the adidas Fit Smart works by tracking the wearer's heart rate without the need for a chest sensor. From here, the adidas Fit Smart will give a visual guidance layout to allow users to see just how they're doing with a single glance.

The smartwatch has a built-in accelerometer to track speed, distance, pace and even stride for activities like jogging, running or walking. The data collected by the adidas Fit Smart activity wristband syncs to the accompanying smartphone app, which also gives users access to hundreds of training plans developed by professionals.

Efficient Athletic Accessories
The trend of incorporating accessories like the adidas Fit Smart activity wristband to make physical endeavors more efficient is disrupting the athletic accessories industry.
Wearable Health Monitors
The trend of wearable health monitors is disrupting the health and fitness industry, with products like the adidas Fit Smart activity wristband tracking diagnostics without the need for a chest sensor.
Digital Coaching
The trend of having a mini digital coach on your wrist is disrupting the wearables industry, with products like the adidas Fit Smart activity wristband providing visual guidance layouts and syncing data to smartphones.

Sectors Adopting This

Athletic Accessories
The athletic accessories industry is being disrupted by the trend of incorporating accessories like the adidas Fit Smart activity wristband to make physical endeavors more efficient.
Health and Fitness
The health and fitness industry is being disrupted by the trend of wearable health monitors, with products like the adidas Fit Smart activity wristband tracking diagnostics without the need for a chest sensor.
Wearables
The wearables industry is being disrupted by the trend of having a mini digital coach on your wrist, with products like the adidas Fit Smart activity wristband providing visual guidance layouts and syncing data to smartphones.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 24%
Freshness 8%