As visual language is an incredibly important aspect of a brand’s status in society, a proper, design-forward activist identity is also key in bringing people together in a uniform and creative manner. Realizing the importance of graphic style with regards of recruitment, not-for-profit organization Arise taps creative studio RE| Sydney and specifically, art director Summit Maharaj, Megan Schierhout, and Nerida Murphy, to produce a colorful activist identity for the good-natured organization.
The designers looked into simplicity to produce a powerful and clever visual language for their clients. Arise attempts to empower women to move from “victims to leaders” and this is communicated through the “symbol of crisis — an exclamation mark.” The creatives flip the punctuation signifier to boast transformation. From clothing to print, Arise’s activist identity will definitely make a lasting impression.
Why This Trend Is Growing
- Design-forward Activist Identity
- Opportunity for companies to create visually appealing and powerful identities that resonate with their target audience and bring people together.
- Creative Visual Language
- Importance of utilizing clever and meaningful visual elements to effectively communicate messages and values.
- Empowering Women
- Growing focus on empowering women and shifting societal perceptions from victims to leaders.
Industries Being Reshaped
- Graphic Design
- Opportunity for graphic design studios to create impactful and design-forward visual identities for organizations and brands.
- Non-profit
- Non-profit organizations can utilize creative and visually appealing identities to effectively communicate their missions and attract supporters.
- Women's Empowerment
- Industries focused on empowering women can leverage visual branding to shift societal perceptions and promote female leadership.
