As visual language is an incredibly important aspect of a brand’s status in society, a proper, design-forward activist identity is also key in bringing people together in a uniform and creative manner. Realizing the importance of graphic style with regards of recruitment, not-for-profit organization Arise taps creative studio RE| Sydney and specifically, art director Summit Maharaj, Megan Schierhout, and Nerida Murphy, to produce a colorful activist identity for the good-natured organization.
The designers looked into simplicity to produce a powerful and clever visual language for their clients. Arise attempts to empower women to move from “victims to leaders” and this is communicated through the “symbol of crisis — an exclamation mark.” The creatives flip the punctuation signifier to boast transformation. From clothing to print, Arise’s activist identity will definitely make a lasting impression.