APOC Store highlights more footwear designers with a new drop by tareet, which is a French brand that is led by Etienne Diop. This time, the designer “depicts the realities of police violence in France, discrimination of race, gender, and religion, as well as a colonial past.”
In order to achieve this concept, the choice lies in the selection of fabric and manipulation of its use, creating footwear that is able to speak to those that favor traditional techniques and highlight technical functionality. To translate this, it deconstructs ASICS shoes, which is a brand that is also known for its technical expertise. Now, it is reimaged as inversed wearables that can be seen in detail including textile insoles on ASICS outsoles, for example.
Image Credit: APOC Store, <a rel='nofollow' href='https://hypebeast.com/uk/2023/4/tareet-etienne-diop-french-emerging-designer-custom-one-off-asics-footwear-apoc-store'>hypebeast</a>, <a rel='nofollow' href='https://apoc-store.com/collections/tareet'>apoc-store</a>
Key Themes Behind This Trend
- Activism-themed Footwear
- Shoe designs featuring social justice messaging create an opportunity for brands to appeal to consumers seeking to make a statement with their fashion choices.
- Upcycled Material Fashion
- Using unique materials in fashion design, such as upcycled fabrics and unconventional fabrics, is a way for designers to differentiate their brand while also promoting a sustainable message.
- Technical Fashion
- Combining technical expertise with fashion design can create unique footwear products that appeal to both fashion-conscious and performance-driven consumers.
Where This Applies
- Fashion
- Fashion brands can use upcycling and social activism themes to differentiate themselves and appeal to millennial and Gen Z consumers looking for unique and meaningful fashion choices.
- Footwear
- Incorporating technical features and upcycled materials into footwear design is a way for brands to stay competitive in the crowded footwear market and appeal to sustainability-minded consumers.
- Social Activism
- Expanding social activism messaging beyond apparel to footwear creates new opportunities for brands to promote a social message and appeal to consumers who want to make a statement with their fashion choices.
