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Activism Trend Report

Investigate Key Factors That Influence Modern Protests and Social Movements

— March 16, 2012 — Social Good
Initiating change, whether it's for environmental, political, social or economic reasons, is easier now than ever before. Trend Hunter's Activism Trend Report looks at how social media, online "hacktivism" and modern technologies are creating change in cultures and societies all over the world.

In the past year alone, the world was exposed to the various movements, protests and assemblies that were promoted and enhanced by social media. Examples of this are the worldwide 'Occupy' protests and the viral documentary that brought global awareness to the atrocities committed by the Ugandan war criminal Joseph Kony. Another phenomenon affecting modern day activism is the group simply known as 'Anonymous.' Their techniques are aimed at disrupting web services of brands, governments and organizations that violate basic rights and freedoms, a movement dubbed "hacktivism."

Use our 26 PRO Trends and hundreds of examples to extract key data that will prepare your brand for future social, political, environmental and economic movements.
Trend Themes
1. Online Activism - Investigate how digital tools and platforms are empowering people to start social movements, volunteer, donate or fundraise online.
2. Hacktivism - Explore the disruptive and controversial use of hacking techniques for political or social causes, and learn how brands can protect themselves against cyber attacks.
3. Virtual Protests - Discover how people are using virtual and augmented reality to simulate protests and create immersive experiences that can raise awareness about different causes.
Industry Implications
1. Social Media - As more social movements rely on digital tools and social platforms, there is a growing need for social media companies to provide more support and security to their users.
2. Cybersecurity - As hacktivism becomes more widespread, companies specializing in cybersecurity will see growing demand for their services from both governments and businesses.
3. Virtual Reality - As more people look for new ways to participate in protests and raise awareness for various issues, there is a growing opportunity for virtual reality companies to create immersive experiences that facilitate activism.
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