Activia yogurt is a popular product on a global scale, so the latest rebranding aims to deliver a packaging design that's inherently more worldly and capable of being received well by different markets.
Created by the FutureBrand creative agency, the new Activia branding and packaging was test marketed with 15,000 consumers in seven of the brand's key markets. The test proved successful and is now set to start launching in 35 countries for the initial debut.
The Activia yogurt packaging redesign focuses on helping to make the product be more in-line with changing consumer preferences. As many start to prefer products of a premium nature, the new Activia packaging and branding aims to deliver this in a modern, sophisticated way.