The New Activia Yogurt Rebranding will Launch on a Global Scale
Michael Hemsworth — October 7, 2016 — Lifestyle
References: futurebrand & packagingoftheworld
Activia yogurt is a popular product on a global scale, so the latest rebranding aims to deliver a packaging design that's inherently more worldly and capable of being received well by different markets.
Created by the FutureBrand creative agency, the new Activia branding and packaging was test marketed with 15,000 consumers in seven of the brand's key markets. The test proved successful and is now set to start launching in 35 countries for the initial debut.
The Activia yogurt packaging redesign focuses on helping to make the product be more in-line with changing consumer preferences. As many start to prefer products of a premium nature, the new Activia packaging and branding aims to deliver this in a modern, sophisticated way.
Created by the FutureBrand creative agency, the new Activia branding and packaging was test marketed with 15,000 consumers in seven of the brand's key markets. The test proved successful and is now set to start launching in 35 countries for the initial debut.
The Activia yogurt packaging redesign focuses on helping to make the product be more in-line with changing consumer preferences. As many start to prefer products of a premium nature, the new Activia packaging and branding aims to deliver this in a modern, sophisticated way.
Trend Themes
1. Premium Packaging Design - This trend showcases an opportunity for businesses to upgrade their packaging design to appeal to consumers who prefer premium products.
2. Consumer Preference for Sophistication - Business professionals can explore innovative ways to align their product packaging with changing consumer preferences for sophistication.
3. Global Market Strategy - This trend highlights the potential for businesses to develop a global market strategy by rebranding and redesigning packaging to be well-received in different markets.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities lie in the food and beverage industry to create packaging designs that resonate with changing consumer preferences.
2. Packaging and Design - The packaging and design industry can harness the potential for disruptive innovation by providing businesses with modern and sophisticated packaging solutions.
3. Market Research and Consulting - This trend lends itself to opportunities in the market research and consulting industry, where professionals can assist businesses with developing global market strategies through rebranding and packaging redesigns.
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