Swedish brand Acne has released its first acne underwear collection. As Refinery29 puts it, the Stockholm-based company is "basic" in the best way possible.
While most underwear brands design lacy, frilly and skimpy options, Acne goes in the opposite direction, opting for neutral, skin-colored underwear. Creative director Jonny Johansson explains that, "underwear should be beige or skin-colored, because I prefer no underwear." Unfortunately, as much as some of us would like to go commando all the time, underwear is a pretty necessary evil.
The collection is comprised of four men's styles, including two briefs (one of which is high-waisted). This underwear will definitely stick out amongst the Victoria Secret-style pairs you have in your underwear drawer!
Key Themes Behind This Trend
- Basic Underwear Designs
- Disruptive innovation opportunity: Designing underwear collections that prioritize simplicity and comfort over lacy and frilly options.
- Neutral Color Palette
- Disruptive innovation opportunity: Creating underwear collections that feature skin-colored options, offering a more natural and invisible look under clothing.
- Alternative Underwear Styles
- Disruptive innovation opportunity: Introducing unique and non-traditional underwear styles, such as high-waisted briefs, to cater to different preferences and body types.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Building a brand that offers minimalist underwear collections as an alternative to traditional and more extravagant lingerie options.
- Apparel Manufacturing
- Disruptive innovation opportunity: Partnering with designers to produce underwear lines that prioritize comfort, simplicity, and inclusivity in design and materials.
- E-commerce
- Disruptive innovation opportunity: Creating online platforms that curate and sell underwear collections that cater to diverse style preferences, including basic designs and skin-colored options.
