The new Ableton Push marks the third iteration of the system as the Push 2 was released in 2015. Now, 8 years later, the Ableton Push is released and it comes in two configurations as well as a basic controller for the price of $999 or with the processor for $1999.
When users have the processor, it is able to function entirely as a standalone instrument and offers tight integration systems with Ableton Live 11 when it is connected to a computer. Other features include the 64 MPE-enabled pads that are integrated perfectly with Live's new updates and incorporated battery for untethered creation. If users choose to keep the controller-only variant, there is also the option to upgrade to a DIY kit later this year.
Image Credit: Terrence O'Brien, Engadget
Why This Trend Is Growing
- Standalone Music Production Devices
- Opportunity for companies to develop and market standalone music production devices that offer tight integration with popular music production software.
- Mpe-enabled Music Production Devices
- Opportunity for companies to develop music production devices with MPE-enabled pads, which offer more expressive control over sounds, creating new avenues for music creation.
- DIY Music Production Kits
- Opportunity for companies to design and sell DIY kits that allow users to upgrade their existing music production devices instead of having to purchase new ones.
Industries Being Reshaped
- Music Technology
- Companies in the music technology industry can develop standalone music production devices and DIY kits that offer new features and functionalities to music producers.
- Consumer Electronics
- Consumer electronics companies can develop music production devices with MPE-enabled pads and other innovative features to tap into the growing market of music producers and hobbyists.
- Software Development
- Software development companies can collaborate with music technology firms to develop software that offers seamless integration with standalone music production devices, creating disruptive innovation opportunities.
