'A Suspended Horse' by Emeric Trahand is exactly the type of artwork I enjoy seeing most when I visit art galleries. It's exceptionally executed using techniques I'm unfamiliar with and it engages me on a cognitive level. One can't help but think of a dozen other trippy images when they lay eyes upon this surrealist masterpiece and I can literally spend up to hours with friends deciphering the meaning behind the enigmatic piece.
Emeric Trahand, who works under the pseudonym Takashi, is a New York-based art director. His frequent collaborations with music industry staples has garnered him much public praise. Fans of this 'A Suspended Horse' image can download a copy as a background for their computers, iPhones, and iPads.
Implications - The popularity of surrealistic artwork is on the rise as it provides consumers with euphoric escapist experiences, which they use to alleviate stress related to living in a modern world. Companies may consider using surreal imagery in their promotional campaigns in order to garner consumer attention.
Why This Trend Is Growing
- Surrealistic Artwork
- As the popularity of surrealistic artwork continues to rise, companies may consider using surreal imagery in their promotional campaigns in order to garner consumer attention.
- Trippy Imagery
- Engaging consumers on a cognitive level and providing them with euphoric escapist experiences through the use of trippy imagery represents a disruptive innovation opportunity for industries prioritizing the customer experience.
- Digitally Downloadable Art
- The ability to download art as computer or mobile device backgrounds provides disruptive innovation opportunities for artists and companies looking to monetize their digital creations.
Industries Being Reshaped
- Art
- As surrealistic artwork gains in popularity, artists within the industry have a disruptive innovation opportunity to explore new techniques and mediums that cater to this trend.
- Advertising
- Using surrealistic imagery in promotional campaigns provides a disruptive innovation opportunity for marketers and advertisers to engage with consumers in new and imaginative ways.
- Technology
- The trend of downloadable art also presents a disruptive innovation opportunity for companies in the technology industry, such as those that facilitate digital content distribution and management.
