As part of its ongoing #OpinionsWelcome campaign, Laphroiag launched a series of five videos called 'A First for Friends' that shows companions trying its single malt Scotch whisky for the first time.
As Laphroiag has made a name for itself by producing a polarizing product since 1815, it has capitalized on this for its latest unscripted campaign. In the video series, sets of real-life friends are divided by their strong, yet authentic, opinions on the product.
As a continuation of its #OpinionsWelcome campaign, A First for Friends is a celebration of the many creative ways in which people describe Laphroiag's whisky. In the video clip, some are quick to say "I don't like whisky," while others express "My soul is saying 'this is good for you.'"
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