Laphroaig's 'A First for Friends' Shows People Trying Its Whisky
Laura McQuarrie — October 11, 2017 — Lifestyle
References: youtube & thespiritsbusiness
As part of its ongoing #OpinionsWelcome campaign, Laphroiag launched a series of five videos called 'A First for Friends' that shows companions trying its single malt Scotch whisky for the first time.
As Laphroiag has made a name for itself by producing a polarizing product since 1815, it has capitalized on this for its latest unscripted campaign. In the video series, sets of real-life friends are divided by their strong, yet authentic, opinions on the product.
As a continuation of its #OpinionsWelcome campaign, A First for Friends is a celebration of the many creative ways in which people describe Laphroiag's whisky. In the video clip, some are quick to say "I don't like whisky," while others express "My soul is saying 'this is good for you.'"
As Laphroiag has made a name for itself by producing a polarizing product since 1815, it has capitalized on this for its latest unscripted campaign. In the video series, sets of real-life friends are divided by their strong, yet authentic, opinions on the product.
As a continuation of its #OpinionsWelcome campaign, A First for Friends is a celebration of the many creative ways in which people describe Laphroiag's whisky. In the video clip, some are quick to say "I don't like whisky," while others express "My soul is saying 'this is good for you.'"
Trend Themes
1. Unscripted Advertising - Creating unscripted advertising campaigns which provide authentic reactions to a polarizing product can help to make a product more relatable to consumers.
2. Celebration of Opinions - Focusing on the authentic opinions of customers and celebrating them can help to build a more engaged and loyal customer base.
3. Social Media Advertising - Using social media platforms to showcase authentic reactions to a product can help to reach a wider audience and build brand recognition.
Industry Implications
1. Alcohol - In the alcohol industry, creating authentic advertising campaigns that provide a relatable and engaging customer experience can help to build brand loyalty.
2. Marketing and Advertising - In the marketing and advertising industry, exploring unscripted advertising campaigns that celebrate customer opinions can help to build more authentic and relatable brand experiences.
3. Social Media - In the world of social media, showcasing authentic and unscripted reactions to products can help businesses to build brand recognition and reach a wider audience.
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