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Rewarding Snack Promotions

This New Promotion Allows 7Rewards Members to Pick Up Free Food

— April 11, 2016 — Lifestyle
As part of a new promotion, 7-Eleven is giving away free snacks to its 7Rewards loyalty program members. The new promotion not only encourages consumers to sign up for the rewards program, but it also helps to promote 7-Eleven's private brand of food products.

Between April 11th and April 17th, 7Rewards members will be able to pick up a free 7-Select food item with any 7-Eleven cup drink purchase. Customers can choose from a wide variety of 7-Select products, including candies, cookies, chips, yogurt bars and even ice cream treats. The option to add a free snack to a purchase will appear automatically in the 7-Eleven app as soon as the cashier scans the customer's member ID bar code. Customers can also earn a star for each drink purchase, with six stars redeemable for a free drink.
Trend Themes
1. Snack Promotions - This trend highlights the increasing use of free snacks as a promotional tool to attract and engage customers.
2. Loyalty Programs - This trend emphasizes the importance of loyalty programs in driving customer engagement and brand loyalty.
3. Private Branding - This trend showcases the strategic use of private brands to promote and differentiate food products.
Industry Implications
1. Retail - In the retail industry, disruptive innovation opportunities can arise by leveraging snack promotions as a means to boost customer acquisition and retention.
2. Food and Beverage - In the food and beverage industry, there is an opportunity to capitalize on loyalty programs to strengthen customer relationships and increase sales.
3. Marketing and Advertising - The marketing and advertising industry can leverage private branding as a strategic tool to enhance brand recognition and customer loyalty.
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