LBK Nails' 7-Free Nail Polish Includes a Patented Cap
Laura McQuarrie — September 1, 2021 — Fashion
References: lbknails & prnewswire
LBK Nails makes affordable, vegan-friendly and 7-free nail polish colors that are capped with a patented no-mess top for easy applications. While the free from harmful ingredients, synthetic fragrance, silicone and sulphates, the high-impact formulas do not compromise when it comes to bright colors.
Thanks to the product's innovative packaging, it's easy for shoppers to preview what the brand's 54 colors will look like against their skin. The hinged bottle tops include plastic nail components that can be set atop a real nail so that browsing in-store for just the right color is a simplified experience.
The newest releases from the brand's summer collection focus on neon colors; Rockin' the Neon Palooza" features nine bright colors that can only be found at select Walgreens locations.
Thanks to the product's innovative packaging, it's easy for shoppers to preview what the brand's 54 colors will look like against their skin. The hinged bottle tops include plastic nail components that can be set atop a real nail so that browsing in-store for just the right color is a simplified experience.
The newest releases from the brand's summer collection focus on neon colors; Rockin' the Neon Palooza" features nine bright colors that can only be found at select Walgreens locations.
Trend Themes
1. Vegan Nail Polishes - More beauty companies are introducing vegan-friendly nail polish lines that use fewer toxic chemicals which could lead to new market opportunities.
2. No-mess Nail Polish Caps - Companies developing no-mess nail polish caps are capitalizing on consumers need for convenience and ease when it comes to applying nail polish which could spark more disruptive innovation in the beauty industry.
3. Preview Nail Polish Colors - Innovative packaging solutions that allow shoppers to preview colors against their skin, before purchasing a product, could create an industry shift towards personalized beauty options.
Industry Implications
1. Beauty - The beauty industry is shifting towards producing sustainable, vegan-friendly, no-mess, and easy-to-apply nail polish solutions with the capacity to create new niche markets.
2. Retail - Retailers such as Walgreens could stand out by offering exclusive items such as the Rockin' the Neon Palooza summer collection, which features affordable and alternative/uncommon product lines.
3. Technology - Innovative packaging technology that offers shoppers the ability to preview products before purchasing could lead to increased use of augmented reality and 3D modeling in the beauty industry.
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