7-Eleven Slurpee Ads Make Fresh-Squeezed Juice Extreme
Marissa Brassfield — June 21, 2009 — Marketing
References: behance.net
This clever campaign for the 7-Eleven Slurpee illustrates three extreme ways to get fresh-squeezed juice. There's a samurai dropping a refrigerator atop a platter of fruit, a baseball pitcher hurling apples into an airplane turbine and a riot policeman ready to go to town on a bin of fruit with his nightstick. Since when was juicing fruit so: extreme?
The clever 7-Eleven Slurpee campaign was created by David Ponce de Leon.
Implications - Leave it up to the genius David Ponce de Leon to create yet another smashing product promotion. 7-Eleven was very smart to consider using him for this extreme ad.
The clever 7-Eleven Slurpee campaign was created by David Ponce de Leon.
Implications - Leave it up to the genius David Ponce de Leon to create yet another smashing product promotion. 7-Eleven was very smart to consider using him for this extreme ad.
Trend Themes
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Extreme Advertising — The extreme concept of using samurais, baseball pitchers, and riot policemen in advertising campaigns can disrupt the traditional ways of promoting products.
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Fresh-squeezed Juice Trend — The use of fresh-squeezed juice as a trendy and health-conscious beverage choice opens up opportunities for innovation in the fruit juicing industry.
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Creative Product Promotion — The success of David Ponce de Leon's campaign demonstrates the potential for disruptive innovation in the field of product promotion and marketing.
Industry Implications
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Advertising Industry — The extreme advertising concept showcased in the 7-Eleven Slurpee campaign presents opportunities for disruptive innovation in advertising techniques and strategies.
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Beverage Industry — The trend towards fresh-squeezed juice as a popular beverage choice creates opportunities for disruptive innovation in the fruit juicing segment of the beverage industry.
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Marketing Industry — The success of David Ponce de Leon's creative product promotion highlights disruptive innovation opportunities in marketing tactics and approaches.
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