Whether you agree with war or not, one thing is for sure, the selfless duties of the troops shouldn't go unnoticed; the 50 Back beer gives 50% of its profits to veteran support charities across the United States of America.
Paige Haley and Kimberly Rogers are the founders of 50 Back. They created the beer as a very kind way to thank to the American troops. The smart marketing behind combining a premium beer with a patriotic cause allows this company to speak to a wide variety of people. 50 Back is committed to bettering the lives of veterans, troops and their families through such a difficult time.
Contact Information
50 Back website
50 Back Twitter
50 Back Facebook
Key Themes Behind This Trend
- Patriotic Giving
- Opportunity for businesses to integrate charitable giving into their products or services, appealing to a wide range of consumers.
- Cause Marketing
- Opportunity to market products or services by aligning with a social or patriotic cause, creating a positive brand image.
- Supporting Veterans
- Rising trend of businesses focusing on supporting veterans and their families, addressing social responsibility and gaining consumer loyalty.
Where This Applies
- Craft Beer
- Craft beer industry can adopt the model of donating profits to charities, appealing to socially conscious consumers.
- Non-profit
- Non-profit organizations that support veterans can explore partnerships with businesses that incorporate charitable giving into their products or services.
- Marketing and Advertising
- Marketing and advertising agencies can help businesses develop cause marketing strategies to enhance their brand and connect with consumers.
