Curtis Jackson, better known as rap artist 50 Cent, teamed up Frigo to design an extravagant line of $100 male undergarments. 50 Cent has called his line 'Frigo Crown.' The rapper says his inspiration for the line comes from the idea of the "hierarchy of living, which is why you will see the crown as a constant throughout the designs."
The rapper will model the items and be the face of the brand. Other celebrities such as Timbaland, Derek Jeter and Carmelo Anthony have joined the brand to help promote it. These celebrities support the high-end line of underwear but will not be part of the ads.
Although the $100 male undergarments will focus mainly on boxers and briefs, the artist will also be releasing T-shirts as part of Frigo Crown.