The New 10 Cane Rum Packaging Shape-Shifts for a Rational Form

 - May 4, 2011
References: wdw & thedieline
Though taste may be timeless, aesthetics aren't always, and 10 Cane Rum packaging has been enhanced by the brewers to ensure that the product keeps up with consumers' preferred visual flavor.

Interestingly, the Werner Design Werks studio has seemingly brought the bottle back a few hundred years by changing its rectangular cross-section into a square one. The implications are, however, quite contemporary, allowing the manufacturer to use less glass per flask, and enabling increased ease for the bulk boxing the liquor.

With this tactic in mind, its not surprising to note that the new label upholds a classic appearance, with an intricate logo crest highlighted to harken the brand's history. A refreshed image referring to the past is a clever way for 10 Cane Rum packaging to appeal to the public.