Pantsuits, sports-inspired designs and any clothing item you could append “boyfriend†to are among the tomboy fashions making their way into the wardrobes of fast-adopting fashionistas.
This cluster highlights tomboy fashions ranging from Denim Dan looks to panstuits to sports inspired outfits (think football linebackers). The slideshow includes button-downs, dress shirts and boyfriend shirts, watches, jeans and jackets—even tuxedos for the ultimate Jane Bond look.
Implications - Youth consumers are increasingly skeptical of traditional societal roles for men and women. As a result, women have begun to adopt fashion trends typically seen on men and vice versa. Companies should consider these new gender roles when creating products for youth consumers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
