First there were the boyfriend jeans, then we had the boyfriend shirt, and now we have the 'Boyfriend' tank watch by Burberry.
This silver-toned timepiece is very different from the usual delicate watches that women are so used to.
I know tons of girls out there who prefer men's watches, so there is no need to borrow your boyfriend's watch anymore, you can now have one of your own!
Implications - Modern females continue to embrace traditionally masculine style, which can be seen through the popularization of 'boyfriend blazers' and oversized mens watches -- like these Burberry watches. As opposed to dainty designs companies should consider creating more masculine, unisex products that allow women to borrow from masculine style.