What is up with Katie Holmes? She cuts her hair like a boy, then shows up wearing boy jeans. Now she is seen looking like a grown man in a suit. Is this the new style Katie Holmes is pushing?
Holmes has already decided that boy jeans should have the Katie Holmes name attached to them, will her next business move include a Katie Holmes line of business suits?
Implications - In today's society, consumers are drawn to products through which they are able to experience a particular set of desirable feelings or emotions. Products that are designed to generate positive emotions for an individual will appeal to a large clientele in today's market.