While the idea of tech products for pets might seem goofy to some, we're seeing a distinct rise in the number of ways that consumers are looking to transfer their own obsession with tech onto their furry friends. There are a few ways that this is happening: there are naturally the human-operated options that include leashes or tracking devices, but we're seeing a lot more innovations that are particularly designed for dogs and cats to use themselves when humans aren't around.
As we start to live lifestyles that are far busier than ever anticipated and we see pets left alone for longer periods of time, we can see how tech products for pets are helping to make sure they stay fed and entertained when we aren't around.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 70%
Freshness 8%
