Fujitsu Launches a Cloud-Enabled Dog Obesity Collar in Japan
Jonathon Brown — November 28, 2012 — Lifestyle
References: fujitsu & fareastgizmos
Dog ownership in Japan is on the rise, which is why Fujitsu released the world's first cloud service for monitoring dog obesity.
Losing a pet is a very unpleasant loss to go through, especially for children. To help increase mortality rates for dogs in Japan, the Fujitsu allows owners to track their dog's health and stay on top of their respiratory wellness.
The concept is quite simple. A doggy pedometer hangs from the dog's collar just as regular tags would. As the dog moves around and does what dogs do all day, the data is gathered and stored on a cloud service. The dog owner can then access the health info via their laptop or smartphone while on the go.
The Fujitsui dog obesity monitor records temperature changes, trembling, number of steps taken and the amount of food the dog has eaten.
Losing a pet is a very unpleasant loss to go through, especially for children. To help increase mortality rates for dogs in Japan, the Fujitsu allows owners to track their dog's health and stay on top of their respiratory wellness.
The concept is quite simple. A doggy pedometer hangs from the dog's collar just as regular tags would. As the dog moves around and does what dogs do all day, the data is gathered and stored on a cloud service. The dog owner can then access the health info via their laptop or smartphone while on the go.
The Fujitsui dog obesity monitor records temperature changes, trembling, number of steps taken and the amount of food the dog has eaten.
Trend Themes
1. Cloud-based Pet Health Tracking - The Fujitsu obesity monitoring collar for dogs is a disruptive innovation opportunity that trends towards a cloud-based health tracking service for pets.
2. Internet of Things (iot) for Pet Health - The dog obesity collar by Fujitsu hints at an emergence of IoT devices for pet health that severely disrupts the existing veterinary industry with a novel approach.
3. Wearable Fitness Trackers for Dogs - Fujitsu's canine obesity monitor is a stepping stone for wearable tech in dogs, making it a high disruptor for the pet healthcare industry.
Industry Implications
1. Pet Healthcare Industry - Fujitsu's dog obesity collar is disrupting the pet healthcare industry, increasing pet owners' awareness, and promoting preventive measures that'll drive up market demand for proactive veterinary care services.
2. Internet of Things (iot) Industry - The IoT industry has a fantastic opportunity to pivot to pet health, with Fujitsu's dog obesity collar poised to create an early-mover advantage in manufacturing IoT devices for the pet health market.
3. Wearable Technology Industry - The wearables industry gears up for producing canine fitness trackers, leveraging data to promote dog health and happiness. Fujitsu's dog obesity collar is a great example of how this wearable niche segment could be a high-growth disruptor.
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