At first, some might believe that No More Woof is a ludicrous device that has no chance of working. Fast Co. Design does point out that many media outlets have been more than skeptical. Yet after speaking with the creators, Swedish company Studio Total, behind No More Woof, it is clear that there is more behind the technology than thin air.
Working around a Epoc, an off the shelf EEG, No More Woof is able to discern very basic mental states, just like with humans. Further outfitted with a cheap Raspberry Pi processor and a portable speaker, and the device becomes even more 'sophisticated.' Currently in the process of raising a goal of $10,000 on Indiegogo, No More Woof could help ease the gap of communication between pet and owner.