20 Surplus Re-Users

From Ugly Food Catering to Poverty-Aiding Supermarkets

From ugly food catering companies to poverty-aiding supermarkets, these surplus re-users don't know how to say no to some extras. And it's all for the better, of course, since many products whether it's food or leather materials goes to waste each and every day.

Surplus re-users don't simply make the production process a little easier on the planet and the pocketbook, however, they also make consumers breathe a little easier. For example, the Real Junk Food Project operates a pay-as-you-feel cafe where its delicious treats are provided on a donation basis much like a recent Panera Bread innovation, although, Panera certainly is a fairly bigger company and perhaps can cushion the blow more seamlessly if there are ever lulls in donation.

SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 94%
Freshness 8%