Two of the world's most popular topics, sports and fashion, often combine to create a super team of awesome. We have athletes as models posing with models and models pretending to be athletes. There are high-priced high-fashion sporting goods and even sporting goods turned into fashionable items.
This cluster of athletic fashions proves that the collision of sports and fashion is here to stay.
Implications - From football-fighting brides to extreme sport fashion displays, athletic fashions are yet to die down. Consumers want to feel a connection with their sports hero, therefore products that allow them to emulate the sports star create a positive relationship between the hero and the person.
SCORE
5.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 66%
Freshness 8%
