Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Chanel Sports Collection Brings Style to the Sports World
Chanel has thrown its hat into the sporting ring with a new collection for 2010. Featuring surfboards, snowboards, roller blades and even a bloody boomerang. Normally I would dismiss the Chanel Sports collection as blasphemous to the athletic world, but the designs are just too damn good.
Kudos to Chanel for making a set of sports products which are stylish and simple. Check out more on the Chanel Sports Collection at the links below.
Implications - No longer are corporations bound to the product, market or even industry which they first developed in. Because consumers are willing to accept a degree of fluidity, strong brands should do their best to extend the goods and services they offer. These days, brands imply a standard of quality or a certain lifestyle, not a specific product.
Kudos to Chanel for making a set of sports products which are stylish and simple. Check out more on the Chanel Sports Collection at the links below.
Implications - No longer are corporations bound to the product, market or even industry which they first developed in. Because consumers are willing to accept a degree of fluidity, strong brands should do their best to extend the goods and services they offer. These days, brands imply a standard of quality or a certain lifestyle, not a specific product.
