Chanel has thrown its hat into the sporting ring with a new collection for 2010. Featuring surfboards, snowboards, roller blades and even a bloody boomerang. Normally I would dismiss the Chanel Sports collection as blasphemous to the athletic world, but the designs are just too damn good.
Kudos to Chanel for making a set of sports products which are stylish and simple. Check out more on the Chanel Sports Collection at the links below.
Implications - No longer are corporations bound to the product, market or even industry which they first developed in. Because consumers are willing to accept a degree of fluidity, strong brands should do their best to extend the goods and services they offer. These days, brands imply a standard of quality or a certain lifestyle, not a specific product.